Overview

The Fintech Feed is our technology-focussed podcast series, where we explore the growing impact of data and technology on the financial services industry. In this episode we take a look at digital marketing. 

In episode 10 Scott Finnie chats to Natalie Drucker, Global Head of Digital Strategy & Analytics at Thoughtworks, and Gillian Nugent, Digital Marketing Lead at Hymans Robertson to discuss the internet cookie. Is it a useful tool or a mere annoyance?

The UK privacy landscape has changed quite a lot over the last few years and further changes are imminent. The GDPR introduced consent, Google is banning 3^rd party cookies and many users have become more privacy focused. There has been much discussion around ‘the death of the cookie’ but what does a cookieless future look like. How can we get rid of that annoying pop-up for good and pivot toward more traditional, ethical human-centric marketing? Listen in to find out more.

Listen to our 25-minute podcast to find out more.

Notes and Resources

PDF transcription of podcast

Natalie Drucker - Marketing in a cookieless world

Github blog - No cookie for you

Hubspot - the death of the third party cookie

Follow Natalie on LinkedIn

Follow Gillian on LinkedIn

Follow Scott on LinkedIn